Automobile – In a recent move aimed at clarifying its sales policy, Chery, the Chinese automobile giant, issued a statement in Algeria, addressing the confusion surrounding its anti-speculation and resale of new vehicles. This strategic adjustment marks a notable turning point in the marketing of its automobiles on the Algerian market.
Auto Leader Company, the official representative of Chery in Algeria, recently released a major press release, clarifying its position on the fight against speculation in the sale of new vehicles. Historically, with the introduction of its automobiles on the Algerian market, Chery had established a system to counter speculation, a growing and disruptive phenomenon in the automobile sector.
This system included a clause requiring buyers to refrain from reselling their Chery vehicle for a period of five years after purchase. A measure greeted with some discomfort by customers. The recent press release from the Chinese manufacturer aims to dispel misunderstandings linked to this policy. According to the text, the commitment requested from customers was not intended to be an authoritarian restriction, but rather an attempt to limit the actions of certain opportunistic resellers.
The company stressed its inability to impose such conditions on its customers, implicitly recognizing the limits of its initial approach. This statement marks a significant step backward on the part of Chery in its sales policy. Thus reaffirming its commitment to a relationship of trust and transparency with its consumers.
This development at Auto Leader Company and Chery therefore illustrates the complexity of navigating the turbulent waters of the Algerian automobile market, where speculation and rapid resale pose significant challenges for both manufacturers and consumers. Chery’s reaction to this evolving situation highlights the need for a flexible sales strategy adapted to the realities of the local market.
