Chery is black in Algeria. The Chinese automobile brand officially launched its activities in the sale of cars on the Algerian market this Thursday, November 9.
Like many car dealers, the Chery representative in Algeria, known for its small QQ city car, had interrupted its activity following the government’s decision to review the conditions of access to the Algerian market.
Cherry then obtained new approval after Algeria’s decision to end the ban on imports of new cars last March.
Represented by the car dealership Auto Leader Company (ALC), Chery is launching on the Algerian market with a range of seven models: Tiggo 2 Pro, Tiggo 4 Pro, Tiggo 7 Pro, Tiggo 8 Pro, Tiggo 8 Max, Arrizo 5 and Arrizo 8.
Chery plans to market a total of 11,000 vehicles by the end of the current year in Algeria, according to Ennahar. The number will be increased to 50,000 vehicles in 2024.
For prices, Chery offers prices ranging between 1.99 million dinars. At this price, Algerians can acquire the Tiggo 2 Pro Comfort model equipped with a 107 horsepower 1.5L gasoline engine.
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Cherry plans to produce cars in Algeria
To attract Algerian consumers, Chery offers a 7-year or 200,000-kilometer warranty for its Algerian customers.
For the marketing of its vehicles, Chery has a distribution network of 28 approved agents spread over 30 wilayas in Algeria.
Present at the launch ceremony of the Chery brand, Minister of Commerce Tayeb Zitouni warned speculators and affirmed that his department noted that the prices of new cars were excessively high on the market compared to those announced by dealers approved automobiles.
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In addition to launching the marketing of its models, Chery unveiled on Wednesday a project for an assembly plant in Algeria. This factory, which will be located in the wilaya of Bordj Bou Arreridj, will produce 24,000 vehicles in the first year before reaching a capacity of 100,000 units after three years.
These figures were communicated by the Ministry of Industry and Pharmaceutical Production after a meeting between Minister Ali Aoun and two officials of the Chinese manufacturer.
The minister received the general director of Chery in Africa, Steve Chan, as well as the director of Cherry Algeria, Aimene Cheriet, according to a press release from the ministry on Facebook.
No details were provided on the amount of the investment and the start-up of the Chery factory in Algeria.
Chery is the second car brand to make its comeback in Algeria after Fiat last March.
