In a festive and celebratory atmosphere, Tunisia hosted, on Wednesday, September 14, 2022, the FIFA World Cup™ trophy, as part of its international tour organized by Coca-Cola.
In the presence of football legend David Trezeguet, FIFA ambassador and accompanist of the original solid gold trophy, a press conference took place in a hotel in the northern suburbs of Tunis announcing a whole program of festivities concocted on the occasion. Various partners of Coca-Cola and the SFBT, official and sporting circles, national and international media, as well as various guests, were thus invited to celebrate throughout the day the arrival of this sporting trophy on most coveted in the world.
For Coca-Cola, this unprecedented tour of the original FIFA World Cup™ trophy aims to mobilize football fans around the world and celebrate with them the most important and anticipated sporting event, a few months before it takes place. in Qatar (a first in the Arab world). 32 countries qualified for the final stages of the next FIFA World Cup™, including Tunisia, were featured on this international tour.
Hichem Mechden, General Manager of Coca-Cola in Tunisia said on the occasion “We are delighted today to bring this original FIFA World Cup trophy back to Tunisia again and to share with our various guests and fans of football good times of joy, passion, and happiness”. He added, “We thank FIFA and all our partners for this trust and fruitful collaboration as well as the world champion David Trezeguet for his presence with us at this event”.
World champion in 1998 with the France team and FIFA ambassador to this tour, David Trezeguet, for his part, said “It is a privilege for me to be in Tunisia with you and to be able to take advantage of this festive atmosphere offered by this World Cup. While waiting for its unfolding in Qatar, I wish all the success to the Tunisian selection in a high-level competition that will normally be full of surprises and challenges.
In 2022, the original FIFA World Cup™ trophy is set to visit 51 countries and territories, bringing Coca-Cola and FIFA closer to millions of football fans and sports federations. The FIFA World CupTM Trophy Tour by Coca-Cola is also a unique opportunity for people to immerse themselves in a symbol of football history and share their passion for this popular sport. The emotions of seeing the original FIFA World Cup™ trophy will long be remembered by football fans around the world.
It should be recalled that the original FIFA World Cup™ trophy is awarded to the winners of the FIFA World Cup™ while remaining in the possession of FIFA. Constructed of solid gold, the trophy weighs 6.142 kg. It is designed as a composition of two human figures holding the globe above them. The current design of the original trophy dates back to 1974. As one of the world’s most recognized sporting symbols and a priceless icon, this original trophy can only be touched or held by a very select group of people namely the winners of the FIFA World Cup™ and Heads of State.
Coca-Cola has had strong ties with FIFA since 1974. It has been an official sponsor of the FIFA World Cup™ since the 1978 edition. The brand is also present on advertising boards in World Cup stadiums since 1950. Coca-Cola has a long history of supporting football at all levels and sponsoring several national and local teams.
