The British firm Brand Finance has just published its annual ranking of the most influential countries in the world. The three most influential African countries are Egypt, South Africa and Morocco, which is doing better than its African and Maghreb neighbors.
During its annual Global Soft Power meeting held on March 2, the British firm Brand Finance presented its 2023 ranking of the most influential nations in the world by analyzing 121 countries. On the African scale, Morocco (66th in the world) comes third in this ranking of the most influential countries in the world, ahead of Mauritius (67th in the world ), Seychelles (74th ) , Tunisia (83rd ) in the world, Rwanda ( 85th ), Algeria (86th ) , Ivory Coast (87th), Ghana (92nd), Nigeria (93rd worldwide).
Comparing with the previous ranking, three countries on the African continent – Egypt, South Africa and Morocco – have all lost influence on the eight pillars of Soft Power established by the study: business and trade, governance, international relations, culture and traditions, media and communication, education and science, population and values, then sustainable future. However, other African countries such as Botswana (+16), Sudan (24), Seychelles (+16), Democratic Republic of Congo (+9) and Senegal (+7) have seen significant increases . Tanzania (+3), Cameroon (+3), Mauritius (+4) and Angola (+3) had a less notable progression. In addition, Tunisia (-7), Côte d’Ivoire (-9), Ghana (-6), Kenya (-5) and Ethiopia (-7) suffered a regression. While Rwanda (-11 places),
Top 20 of the ranking of the most influential African countries in the world:
1.Egypt 38th in the world
2. South Africa 40th in the world
3.Morocco 55th in the world
4.Mauritius 67th in the world
5.Seychelles 74th in the world
6.Tunisia 83rd in the world
7.Rwanda 85th in the world
8.Algeria 86th in the world
9. Ivory Coast 87th in the world
10.Ghana 92nd in the world
11.Nigeria 93rd in the world
12.Sudan 95th in the world
13.Botswana 96th in the world
14.Tanzania 98th in the world
15.Kenya 100th in the world
16.Senegal 103rd in the world
17.DRC 107th worldwide
18.Cameroon 109th in the world
19.Ethiopia 110th in the world
20.Angola 111th in the world
