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More than 44,000 new cars sold in Morocco in Q1-2021

Sales of new cars in Morocco picked up again in the first quarter of this year, defying the adverse effects of the pandemic with double-digit growth.

After a difficult episode in 2020, where dealers paid for the containment measures, the sector is starting off this year under good auspices and Showrooms are once again reconnecting with automotive enthusiasts.

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According to statistics from the Association of Automotive Importers in Morocco (AIVAM), sales of new cars stood at 44,163 units for the first three months of 2021, up 37.4% compared to end of March 2020.

Several brands have seen their models gain ground, such as Dacia, a historic bestseller in the โ€œpassenger carsโ€ (PC) segment, which sold 11,349 units (+ 25.1%) or Renault and Hyundai with 5,133 and 3,140 registrations.

The American dealership Ford, whose new Kuga was voted Car of the Year 2021 in Morocco, improved its sales by 75.71% to 1,172 units, while Citroรซn and Fiat managed to sell 1,760 and 1,258 cars respectively, in growth of 11.25% and 7.16%.

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