Sales of new cars in Morocco picked up again in the first quarter of this year, defying the adverse effects of the pandemic with double-digit growth.
After a difficult episode in 2020, where dealers paid for the containment measures, the sector is starting off this year under good auspices and Showrooms are once again reconnecting with automotive enthusiasts.
According to statistics from the Association of Automotive Importers in Morocco (AIVAM), sales of new cars stood at 44,163 units for the first three months of 2021, up 37.4% compared to end of March 2020.
Several brands have seen their models gain ground, such as Dacia, a historic bestseller in the “passenger cars” (PC) segment, which sold 11,349 units (+ 25.1%) or Renault and Hyundai with 5,133 and 3,140 registrations.
The American dealership Ford, whose new Kuga was voted Car of the Year 2021 in Morocco, improved its sales by 75.71% to 1,172 units, while Citroën and Fiat managed to sell 1,760 and 1,258 cars respectively, in growth of 11.25% and 7.16%.
