Toyota, the famous Japanese car manufacturer, would consider revitalizing its presence in Algeria. After receiving provisional authorization for the importation of vehicles, the firm could be preparing to launch its distribution network across the country.
A press release published on Monday, April 15 by Toyota’s representative in Algeria reportedly revealed an initiative to recruit local agents. The objective would be to constitute a network of nationally approved agents, capable of meeting the strict criteria set by the brand. Among these criteria, future partners should have an exhibition showroom of at least 200 m², a workshop of 500 m², a store for spare parts of 100 m², and a storage area for vehicles that would extend over 1,500 m².
According to the leaked plans, Toyota Algeria could begin its activities as early as the second half of this year, which would mark a crucial step for the company which wants to establish service and sales points in various regions of Algeria.
Diversification of models and market strategy
Pending final approval, Toyota plans to offer in Algeria a varied range of seven vehicle models, including well-known names such as the Yaris, the Corolla, the RAV4 SUV, as well as the robust Land Cruiser, Fortuner, the Hilux pick-up and the Coaster bus. This wide range would be intended to satisfy a wide range of needs and preferences of Algerian consumers, according to details reported by the newspaper El Watan.
Toyota strives to maximize its impact on the local market by offering varied options that meet the different needs of Algerian consumers. The company also plans to strengthen its after-sales service network to ensure high-quality customer experience across the country. This strategy includes the establishment of numerous certified service points that will offer maintenance and repair services per Toyota’s international standards.
With the potential reopening of its distribution network in Algeria, Toyota would position itself not only as a major player in industrial renewal but also as a pillar of economic growth in the region. By providing suitable vehicles and quality service, Toyota aspires to play a key role in revitalizing the local automobile market and contributing significantly to the country’s economic growth.
