The Swiss giant Nestlé has started a plan to reduce the sales in Morocco. Indeed, sixteen months after the CEO of Nestlé Morocco, Bruno Ciclé, dodged the subject by kicking in touch, the world leader in food supplements, bottled water, and so many other nutrition products, has just closed its Casanearshore center.
Also, Nestlé Maghreb, which operated this center as a marketing management and back-office platform for all of the Nestlé group’s activities in North Africa, has just been liquidated nearly thirteen years after its creation. Several job positions were purely cut while others were transferred to Nestlé Maroc, the historic subsidiary which has been operating in our country since the 20s of the last century.
To believe those who had called in early 2020 the management of Nestlé in Morocco during the aforementioned conference, the group whose slogan is Growing is Nestlé, no longer seeks to grow its activities in Morocco, but rather aims to impose a slimming cure. According to these same voices, the next step would be to switch Nestlé Maroc’s sales force to the distributors’ side. The future alone will confirm (or not) such an assertion but one thing is certain, is that the group based in Vevey significantly reduces its investments in Morocco.
Moreover, the solar station that he has just inaugurated on the site of his factory in El Jadida and which brings together some 2,600 photovoltaic panels, was entirely financed by his French partner Quadran who made the correlative investment closely. of 12 million dirhams, under a 15-year electricity sale contract. A so-called “fairly light” approach, which is characteristic of investors who are uncertain about their long-term presence. To be continued!
