JETRO Rabat, the Japanese foreign trade organization, wants more visibility for Japanese products in the Kingdom. And it started with a tasting. Culinary diplomacy in progress. All in the Casablanca Japanese island Restaurant Iloli, which has just joined the short list of JETRO certified.
In a short time, Japanese food products will no longer hold any secrets for Moroccan consumers. There’s more than just sushi on the menu. A seduction operation has just been launched this Monday, November 27 in Casablanca. And it’s thanks to the JETRO Rabat. The Japan Foreign Trade Organization, under the leadership of Masahide Honda, wants to put more fuel into the engine of economic exchanges between Morocco and Japan.
Established for almost two years, the general director of JETRO Rabat is confident about the possibility of moving forward, he tells us. The operation that is beginning should help ensure more visibility for these products and, therefore, reach more consumers. This is because, it is specified, there is no showcase for these products and it is time for Japanese promoters to have them on the Moroccan market which seems promising. Targets? Restaurants and other possible importers.
The 11,000 kilometers of distance between the Cherifian Kingdom and the Empire of the Rising Sun is not a problem, since Japanese products will have to be transported via Paris where Japanese brands are very active, as confirmed by the JETRO Paris agri-food consultant, Aihara. Yumiko. The latter focused on the specificities of the ingredients of Japanese cuisine which can well find their place in the Moroccan market.
We are facing prospects open to better days for bilateral relations where culture is combined with commercial exchange, as summarized by Ambassador Kuramitsu Hideaki during the same event.
