Honda Tunisia Signs a Strategic Alliance with Pharmacists and Architects

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The Japanese Motors Company (JMC), the official distributor in Tunisia for passenger vehicles of the Japanese automobile manufacturer HONDA, is pleased to announce the signing of a partnership contract with the National Council of the Order of Pharmacists in Tunisia ( CNOPT ) and the Council of the Order of Architects of Tunisia (OAT).

These partnerships represent a crucial step for Honda Tunisia, which joins forces with active professional bodies widely distributed throughout the national territory.

A strategic alliance

Tunisian architects, by choosing a Honda vehicle, will benefit from financial advantages with preferential pricing and benefits in kind thanks to high-quality after-sales services. These offers aim to establish a lasting relationship of trust between Honda and its partners.

Recognition and commitment

Mr. Mustapha Laroussi, president of CNOPT, expressed his satisfaction at the signing of the agreement, emphasizing the importance of this collaboration: “We are happy to welcome HONDA, a global brand, in our approach to continuous improvement of services to Tunisian pharmacists. This partnership is recognition of the constant effort of pharmacists to provide the necessary medications and protective tools to the population.”

Mr. Laroussi concluded by saying: “This partnership with JMC Honda represents a major step forward for Tunisian pharmacists. We are convinced that this collaboration will bring many benefits to our members, both professionally and personally.”

Ms. Leila Ben Jeddou, president of the Order of Architects, affirmed for her part: “Partnering with HONDA TUNISIE is above all guaranteeing our members an infallible means of transport which constitutes for our profession a means of work to visit our construction sites and ensure our daily tasks in the best conditions. This partnership is possibly part of our approach which allows members to benefit from the best support services through our partners”.

Open days

To celebrate this collaboration, JMC will organize open days throughout the summer period specially dedicated to pharmacists and architects in its showroom located on the Route de Gammarth as well as in the towns where it is established. The sales team will be mobilized to welcome CNOPT members and support them in discovering the Honda range. Visitors will have the opportunity to live a unique experience, enhanced with surprises and exclusive gadgets.

A sustainable development strategy

Through this agreement, Honda Tunisia continues the deployment of its innovative commercial strategy, aiming for precise targeting and a lasting relationship with its customers. Since its restructuring in the Tunisian market in 2020, Honda has experienced positive growth which it intends to maintain while continuing to offer superior quality service.

Sofiène Ajengui, general manager of JMC Honda, said: “The agreements cover investment in the purchase of a car, support and service from the JMC team as well as after-sales. This is an experience that we have been repeating for three years in Tunisia. The liberal professions, including health and architecture, play an important role in the development of the Tunisian economy, and we want to participate in this effort.”

He added: “The agreement with CNOPT comes two years after that with the Syndicat des pharmaciens d’Officine de Tunisie, demonstrating our continued commitment to health professionals. In addition, Honda has also established a similar partnership with the Order of Architects, offering the same benefits and preferential conditions, highlighting our commitment to supporting various professional sectors in Tunisia.”

By partnering with CNOPT and the Order of Architects, Honda Tunisia demonstrates its commitment to the community of health and architecture professionals. While reaffirming its desire to strengthen its presence on the Tunisian market. These strategic partnerships are perfect illustrations of how Honda wants to evolve, focusing on innovation and customer satisfaction.

This exemplary partnership between Honda Tunisia, CNOPT, and the Order of Architects is a testimony to the positive dynamics that drive the automotive sector in Tunisia, supported by strategic alliances and a clear vision of the future.

Source: press release