After several warnings, the Independent Algerian Audiovisual Regulatory Authority sent urgent summons to all representatives of television channels refractory to the legal and regulatory provisions linked to advertising broadcasting, indicated, a press release from the Authority.
This time, it’s too much, the regulatory authority takes action “After having noted the prolonged advertising breaks in which most channels engage, which is detrimental to the interest of the viewer, and constitutes an excess of time devoted to the broadcast of advertising spots, ANIRA had called, in a press release made public on March 14, for strict compliance with legal and regulatory provisions relating to audiovisual advertising,” adds the same source.
However, the Authority noted that “most television channels continue to violate the provisions and the aforementioned notice, at a time when it expected a voluntary response, based on the principle of self-regulation and voluntary compliance with the laws of the Republic, especially since it has given these channels a sufficiently long period to take the necessary commercial and technical measures to remedy the situation,” the press release specifies.
ANIRA underlined, in this sense, that these same channels “ favored their commercial interests to the detriment of the interest of the viewer, the integrity of artistic works, and the preservation of their autonomy in the development of broadcast schedules. programs ”.
Based on this principle, the Authority decided “ to take sanctions and impose strict compliance with the laws of the Republic within the framework of the prerogatives and authority conferred upon it”.
“The Authority has therefore sent urgent summons to all representatives of the refractory chains to present their oral and/or written arguments during the special interrogation sessions, scheduled by the Authority in the following two days, before deciding each case, following legal and regulatory provisions.”
