Agadir – The third edition of the International Argan Tree Fair, under the High Patronage of HM King Mohammed VI, opened Thursday in Agadir.
This event, the opening ceremony of which took place in the presence of the Minister of Agriculture, Maritime Fisheries, Rural Development, and Water and Forests, Mohamed Sadiki, is part of the celebration of International Argan Tree Day (May 10).
This Fair, which will continue until the 12th, is an opportunity to celebrate an emblematic tree of Morocco, bearer of an ancestral heritage and a true pillar of local communities, allowing their economic and financial empowerment as well as their social inclusion.
In a statement to MAP, Mr. Sadiki stressed that this Show, thanks to a rich and varied program of activities, contributes to sustainable development and the valorization of the argan chain according to a more innovative approach.
And to add that this event also aims to highlight the efforts made in favor of the development of the argan tree, as well as the major role played by women’s cooperatives in this area.
For their part, exhibitors taking part in this Show indicated that this event represents an opportunity for professionals in the sector, wishing to forge new partnerships, strengthen their professional networks, promote the marketing of their products and explore new opportunities. growth and development, in an environment conducive to innovation and collaboration.
By sparking fruitful exchanges between the different stakeholders, this meeting allows professionals to explore new opportunities for growth and development, in an environment conducive to innovation and collaboration.
It also constitutes an opportunity for professionals to discover market trends, analyze current regulatory developments and take part in strategic debates around the future of the argan ecosystem.
The International Argan Tree Fair is also aimed at the general public with a rich program and a variety of activities organized in the Medina of Agadir.
The space dedicated to the know-how of the women of the argan grove highlights their know-how preserved and transmitted from generation to generation.
An educational space is designed for children, to allow them to discover the world of the argan tree in a fun and educational way and to raise awareness of the preservation of this ancestral heritage.
The argan cooperative space allows cooperatives to present their products to visitors, the opportunity to discover the extent of uses of argan oil, as well as the progress made by rural women for the valorization and the promotion of argan products.
An exhibition dedicated to the intangible heritage of the argan grove completes this rich and diverse program.
