The Brand Africa 100 ranking of the most appreciated brands in Morocco, unveiled on June 26, 2024, reveals that Bank of Africa is the most appreciated Moroccan financial services brand.
The 5th Moroccan edition of Brand Africa 100 Morocco’s Best Brands was organized on June 27 in Casablanca by Brand Africa 100 and Integrate Consulting. This ranking recognized Bank of Africa as the most appreciated Moroccan financial services brand. Represented by its director of communication and institutional relations, Mounir Jazouli, he explained on this occasion: “I am deeply honored and very proud to receive, once again, this award on behalf of the great Bank of Africa family in the 32 countries of presence. Beyond the business dimension, this consecration of our customers and stakeholders is motivated by our proactive policy of CSR and Finance with a positive impact driven by President Othman Benjelloun”. It must be said that this ranking of the most appreciated brands in Morocco and Africa is carried out according to a study conducted every year since 2011.
Morocco joined in 2020. Chaired by Thebe Ikalafeng, Founder and President of Brand Africa, and Siham Malek, Founder and President of Integrate Consulting and Vice President of Brand Africa North Africa, this year’s edition had the theme “Made in Morocco: A Catalyst for Pan-African Growth and Competitiveness”. According to its management, the Bank continues and will continue to be at the forefront of new banking technologies and in tune with the lives and ways of expressing its customers and is committed through its listening and expertise to provide them with creative and adapted solutions to transform their needs into projects and their projects into successes. “This consecration coincides with the recent launch of our new commercial brand promise, the result of numerous initiatives in banking innovation and improvement of the customer experience and our values of Proximity, expertise, customer centricity, and accessibility: With Bank of Africa, Dima Kayn L’hal”, notes the same source.
Please note that as a non-profit initiative and to ensure the objectivity and independence of the rankings, the Brand Africa 100 | Morocco’s Best Brands research to determine the most admired brands in Morocco and Africa is not funded by any brand. Conducted by Brand Africa 100 and Integrate Consulting, the study aims to collaborate to create healthy competitiveness among companies that benefit the consumer who comes out on top.
