In order to make a success of the ” World Travel Market ” exhibition which will be held from November 7 to 9 in London, Moroccan tourism officials have organized an information meeting with operators. Objective: “to equip participants so that their commercial and prospecting actions on this market are efficient”.
Initiated by the Moroccan national tourist office (ONMT) and the national tourism confederation (CNT), the meeting “workshop task force British market” recorded the participation of all the representatives of associations in the sector.
During the work, the participants were treated to strategic information and news from this important market for the Morocco destination. An analysis of the activity of the competition and the areas of promotion to put forward were also shared.
The opportunity for Adel El Fakir, general manager of the ONMT, to recall that “it is important for the Office today that each presence of Morocco at a show be scrupulously prepared with all the operators of tourism and that we are aligned around the common messages to be delivered to prescribers of English travel. »
For his part, Hamid Bentahar, president of the CNT indicated that “the establishment of these task force meetings before each major trade fair is for us, a sine qua noncondition for allowing members of the CNT to benefit from studies of the ONMT on new trends as well as on the evolution of the specific expectations of each market”.
