In recent years, Algeria has experienced a major digital transformation with the rise of online sales platforms. This revolution affects many sectors, offering innovative and accessible solutions to a growing market. It also promises to improve the commercial ecosystem and offer a better customer experience.
The evolution of e-commerce in Algeria
The Algerian e-commerce market has evolved significantly since 2020. According to Cybernews in French, the acceleration was largely driven by the COVID-19 pandemic, which significantly transformed consumer behavior. Businesses and individuals turned to online shopping for reasons of security and convenience. A trend that paved the way for the creation and development of several local platforms.
Starting an online business does not require a lot of capital, which has encouraged many young Algerians to get started. You only need to have enough to cover the costs of designing a website, an initial inventory of goods and to advertise. As a result, an entire ecosystem of online commerce has emerged in Algeria. No fewer than 475 Algerian merchant websites have set up an electronic payment system, reports the GIE Monétique.
We cannot talk about e-commerce in Algeria without mentioning the giant Yassir, created in 2017, which in addition to providing VTC services, also offers delivery via its mobile application. Among the new players who have arrived on the market, we also find Makeba, a clothing line launched by Yasmine Gadouche, a young fashion designer. The latter offers shopping directly on its online sales site.
A boon to boost your sales
Online commerce is also an opportunity for traditional retailers. Indeed, expanding its reach beyond its physical store, it allows it to generate more sales and thus increase its turnover.
Aware of this, Condor decided to follow the trend by developing its own online sales site Condor SPA, to distribute its electronic and household appliance products. As an electronics giant in Algeria, Condor has been able to take advantage of the potential of online commerce to reach a wider customer base and adapt to the digital age.
A favorable socio-economic context
Algeria benefits from a socio-economic context favorable to the rise of online platforms. With a young and connected population, more and more citizens access the internet via their smartphones. According to figures from the Post and Electronic Communications Regulatory Authority (ARPCE), the country had more than 30 million internet users in 2023, or around 70% of the population. This figure is expected to continue to increase as digital infrastructure improves.
