The Moroccan market for imported apples has had an exceptional year. According to a report by EastFruit, Morocco imported 9.3 thousand tonnes of apples between January and October 2024, valued at over $65 million. This figure represents a historical peak since 2011.
Over the last five years, apple import volumes have seen almost yearly increases, with the exception of 2023, which experienced a slight decline. Compared to 2020, Morocco’s apple imports in 2024 have surged by nearly 50%.
Although Morocco is notable for its local apple production, apples are not traditionally associated with Africa. In 2022, Morocco was the second-largest apple producer in Africa, behind South Africa. However, imports peak in spring and summer when the previous year’s local harvest is depleted.
Preference for Global Varieties
Moroccan consumers are increasingly showing interest in international apple varieties such as “Gala Royal,” “Golden Delicious,” “Fuji,” “Golden Smoothie,” “Ozark Gold,” “Anna,” and “Starking Delicious.” However, local varieties still hold a significant market share.
Most apples imported into Morocco come from European countries. Italy is the leading supplier, accounting for 46% of imports from January to October 2024, followed by Spain (27%) and Poland (13%). Compared to the previous year, Italian and Spanish exports to Morocco have increased, while those from Poland and Portugal have decreased. In total, thirteen countries exported apples to Morocco in 2024.
Growing Moroccan Production
Simultaneously, Morocco is expanding its apple exports, particularly to neighboring countries and other regions in Africa. The increasing quality of Moroccan apples, along with rising production volumes, is strengthening the country’s position in international markets. Although exports remain minor compared to imports, they represent a strategic opportunity for the future.