The Israeli department store chain, Hamashbir 365, has announced it has signed a long-term licensing agreement with the American fashion house, Kenneth Cole, to sell its products in Morocco.
The company has detailed a strategic long-term licensing agreement with Kenneth Cole to sell the brand’s products in all EU countries, as well as the UK, Switzerland, and Morocco.
According to the Jerusalem Post, the company forecasts that sales of the brand in licensed countries between 2026 and 2030 will total approximately $400 million net.
These sales forecasts are based on the company’s estimation that by 2028, there will be 30 branded stores operating through franchises, as well as the company’s experience with brand penetration and sales in Israel, and its global experience in operating e-commerce sites. This also includes negotiations with potential franchisees in Europe who have proven experience in retail and/or wholesale, expected to participate in operating the brand under the terms of the license.
Under the terms of the agreement, signed for a period of five years with two additional five-year extension options, Hamashbir will have an exclusive license to sell Kenneth Cole products through various wholesale, franchise, and retail models, as well as on e-commerce sites or department store websites across all EU countries, the UK, Switzerland, and Morocco.
Kenneth Cole is an American fashion brand known for its shoes, clothing, and accessories for both men and women. Founded in 1982 by designer Kenneth Cole, it has expanded into clothing, accessories, watches, and fragrances.
