Six years after the establishment in Morocco of the international brand Dip N Dip, another specialist in chocolate in all its forms (dessert, drinks, pancakes, cakes, etc.) is unpacking its bundle in Morocco.
This is the Canadian HolyChoco, which plans to open its first café in Casablanca, thanks to a master franchise partnership that it has just signed with a young Moroccan entrepreneur.
For this brand born in Montreal, the capital of Quebec, just a few years ago, the Moroccan adventure is the first international expansion. This shows the interest that the Moroccan market has for what is nicknamed on the banks of the Saint Lawrence River, the “paradise of dessert and chocoholics”.
For now, nothing has filtered through about the campaign plans of the HolyChoco master franchisee, but talks are underway with a large chain of gas stations to accelerate development through specific corners in a few flagship stations in Casablanca initially, then in Rabat, Marrakech, and Tangier. This will allow the new brand to be present in the cities currently covered by Dip N Dip.
HolyChoco will also have to cross swords with another competitor in this segment, namely Dupond Chocolate Coffee, the Moroccan brand that already has three cafés in Casablanca and whose menu is very rich. Stay tuned!
