Bank of Africa is positioned as a key player in the development of Moroccan Citizens of the World -MCM- projects and thus reinforces its promise of proximity to its customers through an offer of technological products and services, financing support mechanisms with high added value and a series of local actions aimed at strengthening ties and supporting them in their country of residence, on return crossings and during their stay in Morocco.
High value-added technological services:
“Agence Directe” to open your account at Bank of Africa remotely and 24/7, via computer, tablet, or smartphone. This platform also offers the possibility of chatting with an advisor at any time via chat or telephone.
The “BMCE Direct” application completes the services of the direct agency by offering functionalities for managing online accounts and carrying out banking transactions. The “Daba Transfer” application to transfer money to Morocco for free and in a few clicks, without moving.
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The “Direct Line” Customer Relations Center assists customers in their use of technological services. Dedicated CRC advisers can be reached through all channels to respond, in 7 languages, to the various requests from customers and even carry out simulations and product subscriptions.
Tailor-made products, promotional offers, and a large network in Morocco and abroad:
- – “Pack First” is free for 12 months and offers several high-end services and benefits
- – A very competitive “Exchange rate” with a waiver of commission for all foreign exchange transactions paid into the account in the summer.
- – “Salama Assistance”, a comprehensive assistance package that guarantees the whole family 24/7 worldwide support.
- – The real estate loan with the “Damane Assakane” and “Salaf Dari” offers to benefit from tailor-made financing formulas at preferential rates without application fees or expert fees.
- – An extensive and dedicated network of nearly 700 agencies in Morocco and 2,000 international points of sale as well as a subsidiary dedicated to MCMs in Europe “BMCE EuroServices”
Local actions to strengthen ties:
- – Systematic presence of the bank and its teams at real estate fairs and all events of the Moroccan community in Europe, the Middle East and Canada.
- – “Welcome Days”: Deployment of a reception system at the agency level in Morocco allowing MCMs to be served in the best conditions while offering them a touch of Moroccan tradition (Moroccan tea and cakes in a typical setting)
- – “BOA Tour”: organization of a summer tour in 4 cities (Tangier, Saaidia, Agadir, and Dakhla) through an activation day in each including a lively evening, fun and educational activities, a tombola for families.
- – “Oulad Leblad de Radio Aswat”: Moving the studio of the daily entertainment program, talk shows, and music to bring joy and good humor to families during their crossing on the AML boats.
- – Reception of MCMs at ports and airports in Morocco and Spain. Support tools for MCM investors:
- – Organization of a series of seminars in several regions in Morocco led by experts and representatives of the various regional organizations and the bank to present to the MCMs the investment opportunities in each region as well as the support and support available to them
- – On the sidelines of investment seminars, BtoB meetings are organized for the benefit of MREs to develop business opportunities and partnerships
- – Financing solutions backed by the MDM Invest fund benefit from the state subsidy.
- – Animation and live broadcast of seminars on MFM airwaves, as part of the interactive radio program “Al Moukawil” with the presence of various business experts to respond instantly to interventions and calls from project leaders. Through this A diversified and complete offer aimed at bringing the bank closer to its Moroccan Citizens of the World customers, BANK OF AFRICA is consolidating its position as a Bank Connected to its environment and its ability to adapt to the permanent evolution of the needs and habits of its customers.
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