Influencers from different social media platforms will need to have a business register if they want to pursue their influence activity legally, according to some lawyers.
On August 9, 2022, the curtain finally fell on the most followed court case in recent months in Algeria. It is, in fact, the “Future Gate” affair involving DZ content creators. More than 75 students who intended to continue their studies abroad were victims. Following this case, all influencers in Algeria are called upon to provide themselves with a commercial register.
Indeed, pursued after participating in the promotional campaign, three (3) Algerian influencers ended up in prison. It is about Numidia Lezoul, Rifka and Stanley. As a result, they have been remanded in custody since January. For a marathon investigation that would have lasted seven (7) months in order to prove their innocence in front of public opinion.
All it took was a series of stories and a few minutes of advertising to end up behind bars. Knowing that the pages of the three Instagrammers combined have just over 15 million subscribers. Moreover, a large crowd awaited them impatiently when they left prison.
Lawyers call for urgency to regulate this activity
However, lawyers and jurists have a different view of the case. Indeed, specialists in the legal field wonder about the reason for the absence of legal texts governing advertising on Instagram as well as other social media.
These professionals, therefore, call for urgent action to remedy this. To prevent a similar case from happening again. This is what Echorouk media reports in its Arabic-language issue yesterday.
Yesterday’s Algerian influencer incident is now ringing the alarm bells to bring in strict legislation that prevents another case in the influence file from happening again. In this regard, some lawyers suggest setting up legal working conditions, as well as setting a legal framework for this activity.
